This guide is for owner‑run restaurants, pharmacies and local stores in Dubai & GCC. No fancy tools. Just practical steps that take under an hour a week.
Why email still matters for local businesses
Email gives you a direct, reliable way to reach customers with promos, new items and re‑order nudges—without fighting algorithms or ad auctions.
Step 1 — Collect consent the right way
Use a simple form on your site and a paper mini‑form at the counter. Keep it voluntary; explain the benefit: weekly specials and VIP offers.
On‑site ideas
- QR at tables: “Get weekly specials on WhatsApp + email”
- Receipt footer with sign‑up link
- Tap‑to‑join on your Google Business Profile website
Step 2 — Keep it simple with tools
Start with your website + Google Sheets, then move to Mailchimp or Brevo when you pass 500 contacts.
Tip: the best tool is the one you’ll actually use every week.
Step 3 — Send content that earns opens
One short email every week: hero photo, 1–2 specials, one CTA button (call or WhatsApp). Keep copy under 80 words.
Step 4 — Measure & improve
Track replies, calls and redemptions. After 4 weeks, remove content that nobody clicks and double down on winners.
Ameen
Helps Dubai restaurants turn searches & social into orders. Obsessed with owner‑friendly playbooks.
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